We are looking for an SEO Analyst to join our Marketing team and help us build a strong online presence.
SEO Specialist responsibilities include performing keyword research, optimizing our content and monitoring user engagement across our website. To be successful in this role, you should be familiar with current SEO techniques and tools and have excellent analytical skills.
Ultimately, you will apply effective SEO strategies to ensure we attract and engage our target audience and convert visitors into customers.
Principal Accountabilities:
- Working with a handful of clients in different industries to understand their business goals and develop innovative SEO strategies to drive relevant traffic and leads
- Performing keyword research, competitive analysis and developing content and link building strategies to drive relevant traffic and leads
- Measuring results of your strategies with tools like Google Analytics, Google Search Console, BrightEdge
- Monitoring and reporting performance of traffic, rankings, conversions and other trends to our clients through email, phone calls and in-person meetings
- Collaborating with other teams like PPC, Analytics and Conversion Improvement to improve your overall strategies for your clients
- Thinking creatively with your team to come up with SEO strategies that are aligned with your client’s business goals
- Optimizing copy and landing pages for search engine optimization
- Researching and implementing content recommendations for organic SEO success
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
Qualifications:
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- You have experience in building and executing SEO strategies for clients that meet their business goals
- You are comfortable working in a range of content management systems and have basic HTML and CSS skills.
- You have used tools like Google Analytics, Google Search Console, BrightEdge (or other Enterprise SEO tools), Screaming Frog and MOZ to analyze data and use it to drive decisions
- You understand how user experience and other digital marketing efforts play a large role in SEO and how to leverage those areas to make great SEO strategies
- You have experience working in an agency or a fast-paced work environment. You are organized, know how to prioritize and comfortable managing your own deadlines to get things done in a timely manner.
- You stay up to date with SEO and digital marketing by reading blogs and articles from industry leaders. And you’re comfortable sharing your own SEO knowledge and insights on the TopSpot blog.
- You know how to communicate effectively whether it’s in an email or giving a presentation
- You are awesome with Excel and other Microsoft Office programs